Mediacom Communications said it will become the official jersey sponsor of Italian soccer club ACF Fiorentina, a move that will help the team, purchased earlier this year by Mediacom founder, chairman and CEO Rocco Commisso, compete.
Commisso purchased the club in June. He also owns the New York Cosmos of the North American Soccer League. ACF Fiorentina, based in Florence, Italy and known by fans as “La Viola” for the violet color of its uniforms, has had some past success, winning the Italian Cup in 2001. The team finished 16th in Serie A last season.
According to reports, the club did not have a jersey sponsor last season. Mediacom had sponsored shirts for the club during the preseason. Terms of the most recent deal were not disclosed.
Based on this season's LCS template, Fiorentina's Kit new 2019-20 home shirt is of course purple, featuring an overall clean and modern aesthetic.
Red-white-purple detailing is present on the back neck of the Le Coq Sportif Fiorentina 2019-2020 home cheap soccer jerseys football shirt as well as in the form of a panel on the side.
Purple shorts and socks complete the new Le Coq Sportif Fiorentina 19-20 home kit.
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